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Community/Family Promise/Little Bob Big Impact Bobs Discount Furniture Plushies To Support Family Promise
Community/Family Promise/Little Bob Big Impact Bobs Discount Furniture Plushies To Support Family Promise
Community/Family Promise/Little Bob Big Impact Bobs Discount Furniture Plushies To Support Family Promise

Little Bob, Big Impact: Bob’s Discount Furniture Plushies to Support Family Promise

July 1, 2025
Two people standing outdoors in front of green foliage; one holds a plush doll with brown hair, beard, yellow shirt with red "B," and blue pants, while the other wears a black top, blue textured shawl, and an eye-shaped pendant necklace.

MANCESHTER, CT – July 1 – Bob’s Discount Furniture, one of the fastest growing omnichannel furniture retailers in the country, will be supporting Family Promise through its Plushies for Charity program.

Bob’s will contribute $5 from the sale of each Little Bob plushie sold in participating Bob’s locations to Family Promise, which strives to help end homelessness for families. The plushies will be available now through December 31, 2025.

Bob’s first partnered with Family Promise in March 2024, as a Café Collections for a Cause partner. Donations were collected in stores nationwide and Bob’s matched those donations dollar-for-dollar, contributing over $35,000 to the organization.

“Supporting Family Promise is a natural fit for Bob’s,” shared Lindsay Ruszczyk, Communications, PR, and Community Outreach Director. “We share a deep commitment to supporting our local communities and we both believe that everyone deserves a home they love.”

Family Promise began more than 30 years ago and now has a presence in almost every state serving nearly a quarter of a million people every year.

Through the Plushies for Charity program, Bob’s and its guests can help Family Promise continue its work supporting families through multiple programs, including eviction prevention, emergency shelter, stabilization, and housing services. It will also ensure that the issue of family homelessness is brought to the attention of furniture shoppers nationwide.

Marketing banner for Bob's Discount Furniture featuring a plush doll named Little Bob with brown hair and beard, wearing a yellow shirt with a red "B" and blue pants. Text reads: "Little Bob, Big Impact. For every plushie sold, Bob’s Discount Furniture will donate $5 to Family Promise. $11.99. For info about the charity and its mission, visit familypromise.org." The banner highlights a charitable donation campaign linked to the plush toy purchase.

“We are thrilled to be expanding our partnership with Bob’s” said Cheryl Schuch, CEO of Family Promise.  “Family Promise and Bob’s both understand that the foundation of every family’s future is a safe, stable home.  Through the Plushies for Charity program, we’re honored to work together to make a meaningful difference for children and families nationwide.”

Bob’s first launched its Plushies for Charity program as a pilot in its flagship-experience location in Somerville, Mass., in late 2024 supporting the Somerville Homeless Coalition. Bob’s then widely introduced Plushies for Charity earlier this year supporting Children’s Miracle Network Hospitals to benefit local member hospitals.