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Bob’s Welcomes Partnership with the USO

Welcome USO!

Bob’s is proud to welcome the USO as our newest charitable partner! Bob’s will be supporting the USO across all stores with our Café Collections for a Cause program and our Plushies for Charity program.

Café Collections for a Cause

We are inviting guests to support the USO as our first quarter Café Collection for a Cause partner.

Money donated from January 1 to March 31 in participating Bob’s store cafés coast to coast and online will be presented to the USO. What’s even better − Bob’s provides a dollar-for-dollar match up to $75,000, so the more you give, the more we give.

Little Bob. Lots to Love!

Kelli Willoughby, Executive Director (center) and Megan Nisius, Area Operations Manager (right), of USO North Carolina and Megan Nelson (left), Corporate Alliances Director, USO North pose with Little Bob plushies. North Carolina locations will support the USO through Dec. 31 with their Café Collection for a Cause and Plushies for Charity programs.

Bob’s is supporting the USO from January 1 through December 31 with the sale of Little Bob plushies! Bob’s will contribute $5 from the sale of every Little Bob plushie at participating stores, to the USO this year!

“We are grateful to Bob’s Discount Furniture and their shoppers for supporting the USO mission through these campaigns,” said Ben Leslie, USO Chief Development Officer. “Their contributions will have a direct impact on the lives of our service members and their families around the globe.”

“Bob’s is honored to welcome the USO as a new partner. We’ve seen firsthand the powerful impact USO centers have in providing a home away from home for service members and their families,” said Bill Barton, President and CEO of Bob’s Discount Furniture. “This fundraising will help support the critical services and programs the USO delivers every day.”

About the USO

Since 1941, the USO has been the nation’s leading nonprofit organization to serve the men and women in the U.S. military, and their families, throughout their time in uniform. From the moment they join, through their assignments and deployments, and as they transition back to their communities, the USO is always by their side.

A Strong Partnership

(L-R) Bob’s Discount Furniture’s, SVP of Retail, Chuck James, visited Camp Lejeune to see firsthand how Bob’s furniture donation to the USO Center is creating a welcoming space for service members and their families.

Bob’s first partnered with the USO as we opened stores in North Carolina in 2025. We’re thrilled to expand this partnership to all participating Bob’s stores in 2026. During our first year of partnership, in addition to our in-store fundraising, Bob’s had the privilege to support the USO through monetary contributions, furniture donations to several USO centers across the country, and participated in volunteer events. We’re looking forward to another year of more opportunities to support the USO and the men and women of the U.S. military.

Bob’s presented a $11,000 donation to the USO as part of the Heroes at Home program, which recognized hometown heroes in partnership with Joe Gibbs Racing. Bob’s President and CEO, Bill Barton, presented the check to the USO during a USO care package packing event held at Joe Gibbs Racing headquarters in North Carolina.

About the USO
The USO is the leading nonprofit dedicated to the well-being of all people serving in the U.S. military and their families. Since 1941, the USO has been by the side of service members throughout their military service. Impactful support is provided through our 250+ locations around the world, a robust care package delivery program, entertainment, military spouse and youth programming, and much more, all made possible by dedicated donors, corporate partners, volunteers and staff. To learn more and support our critical mission around the globe, please visit USO.org or follow us on Facebook, X, Instagram and LinkedIn.

About Bob’s Discount Furniture
Bob’s Discount Furniture is a high-growth, national omnichannel retailer of value home furnishings with more than 200 showrooms across the United States. Since its founding in 1991, Bob’s has built a reputation as a trusted and reliable brand offering superior value and service, without compromising on quality or style. Bob’s belief that everyone deserves a home they love is also reflected in its support for local communities.

From in-store guest experience specialists who create a no-pressure, no-gimmicks shopping experience, to distribution and logistics teams who enable fast, reliable fulfillment, Bob’s is built on the dedication of more than 5,800 team members nationwide.