CEO Bill Barton on Leveraging Technology to Create Omnichannel Experiences
October 18, 2023
Bob’s Discount Furniture President and CEO Bill Barton was a recent guest on the podcast, Retail Experience Show. He spoke with Bobby Marhamat about Bob’s commitment to offering every day low price and leveraging technology for a first-in-class omnichannel shopping experience for guests. They discuss Bob’s continuing growth story and the company’s commitment to offering value without compromise.
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Show topics discussed:
- How Bob’s Discount Furniture was the “original disruptor” in the furniture industry, and how they’ve grown to 170 locations across 24 states.
- How Bob’s is creating omnichannel experiences for their customers, especially through shopping carts that can be accessed online and in-store.
- How Bob’s creates consistency across their locations, how they maintain their values and culture, and why succession planning is a key strategy.
- How supply chain challenges prompted investment in a tablet that allows for real-time updates for in-store customers.
- How Bob’s is leveraging augmented reality technology through a 3D Room Designer application that customers can use in a location.
- Advice for retail leaders who want to scale their business, focused around knowing your customers and your value proposition, and why building a great team is key.
- Why the future of retail will be found in better understanding and facilitating the customer journey.