HUNTERSVILLE, N.C. (June 18, 2025) – Joe Gibbs Racing announced today that the organization has signed a multi-year agreement with Bob’s Discount Furniture, one of the largest and fastest growing furniture retailers in the United States, to sponsor Denny Hamlin’s No. 11 Toyota Camry XSE in the NASCAR Cup Series including their first primary race at Iowa Speedway on August 3.
Entering its first foray into motorsports sponsorship, Bob’s prides itself on showcasing a variety of stylish furniture, mattresses, and home accents at everyday low prices. Bob’s also offers a unique shopping experience featuring complimentary cafes in every store. The company currently operates nearly 200 stores across 26 states with 20 new locations set to open in 2025 including six locations in North Carolina. The partnership underscores Bob’s ongoing commitment to expanding its footprint in the Southeast while creating fun and memorable experiences for its customers.
Hamlin and Gibbs are scheduled to attend the grand opening of the Bob’s Discount Furniture location in Winston-Salem, North Carolina, on Thursday, July 17, 1:00 p.m.ET. The event will feature VIP autograph session with Hamlin, giveaways, live entertainment, and a chance for fans to be the first to see the No. 11 Bob’s Discount Furniture Toyota Camry XSE that Hamlin will race at Iowa Speedway.
“We are thrilled to partner with Bob’s Discount Furniture,” said Joe Gibbs, owner of Joe Gibbs Racing. “Racing every weekend all across the country, we will have the opportunity to promote their great furniture at everyday low prices to race fans everywhere. We are especially excited to have the opportunity to celebrate their expansion into North Carolina at the grand opening event at their new Winston-Salem store on July 17th.”
This dynamic partnership brings together two brands known for performance, reliability, and deep community roots. As part of the collaboration, Bob’s Discount Furniture will serve as the Official Furniture Retailer of Hamlin & the No. 11 Cup Series Team with multiple primary sponsor races and full-season associate partner placement on the No. 11 Toyota over the course of the partnership. The partnership will kick off immediately with plans to integrate cross-promotional events, community outreach initiatives, and in-store experiences that bring the energy of racing directly to Bob’s customers.
“Partnering with Joe Gibbs Racing is a natural fit for Bob’s,” said Bill Barton, President and CEO of Bob’s Discount Furniture. “We’re both committed to excellence, delivering value, and engaging with communities in meaningful ways. Debuting the Bob’s-branded No. 11 car at Bob’s Grand Opening in Winston-Salem, a region with deep NASCAR heritage and our newest store location, makes this moment even more special.”
Hamlin is competing in his 20th full-time season in the NASCAR Cup Series. He is 12th on the all-time wins list with 57 victories, including three wins so far this year. His Cup Series career has included monumental moments like his trio of Daytona 500 victories (2016, 2019, 2020), three Southern 500 wins (2010, 2017, 2021), and a Coca-Cola 600 triumph in 2022. Through 16 races this season, Hamlin sits fifth in the Cup Series standings despite missing last Sunday’s race in Mexico City because of the birth of his third child.
“We’re excited to welcome Bob’s to our No. 11 team and to have their new locations opening up close to home,” said Hamlin. “If you look at their marketing and social media, they do a great job being creative, so we’re really looking forward to what kind of ideas we can work on together both on and off the racetrack.”
About Bob’s Discount Furniture
Bob’s Discount Furniture is one of the fastest-growing omnichannel furniture retailers. Keeping true to its founding principle that everyone deserves quality furniture, Bob’s offers stylish furniture, mattresses, and home accents at everyday low prices. Bob’s also offers a unique shopping experience featuring complimentary cafes in every store.
With 197 locations across 26 states, Bob’s is the seventh-largest U.S. furniture chain according to Furniture Today. The company was recognized by Newsweek as one of America’s Greatest Workplaces and Most Trustworthy Companies, and on USA Today’s Customer Service Champions list. Bob’s is committed to supporting local communities, donating $2.5 million yearly to charities and schools.
For more information, visit www.mybobs.com or visit a Bob’s Discount Furniture showroom near you.
About Joe Gibbs Racing
Joe Gibbs Racing (JGR) is one of the premier organizations in NASCAR with four NASCAR Cup Series teams, four NASCAR Xfinity Series teams, an ARCA Series team, and a driver development program. JGR is based in Huntersville, N.C., and owned by 2020 NASCAR Hall of Fame inductee Joe Gibbs, who also earned his place in the Pro Football Hall of Fame and was named as one of the NFL’s top 10 coaches of all-time with a winning career that included three Super Bowl Championships as head coach of the Washington franchise. JGR has competed in NASCAR since 1992, capturing more than 400 wins over that span. No team has more combined wins across the sport’s three national series in the history of NASCAR. In addition, JGR has won five Cup Series championships along with four Xfinity Series driver championships and six Xfinity Series owner’s championships. The organization also has captured four Daytona 500 titles, considered to be NASCAR’s premier event each season.
-JGR-
