{"id":817,"date":"2019-07-01T17:15:31","date_gmt":"2019-07-01T21:15:31","guid":{"rendered":"https:\/\/mybobs.wpengine.com\/?p=817"},"modified":"2025-05-19T11:46:19","modified_gmt":"2025-05-19T15:46:19","slug":"redefining-the-meaning-of-discount","status":"publish","type":"post","link":"https:\/\/www.mybobs.com\/blog\/redefining-the-meaning-of-discount\/","title":{"rendered":"Redefining the Meaning of Discount"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">New campaign to highlight \u201cBob\u2019s Discount\u201d on furniture<\/h2>\n\n\n\n<p>Drumroll please\u2026<\/p>\n\n\n\n<p>I have a BIG announcement to make!<\/p>\n\n\n\n<p>Starting on July 1st, I\u2019m very excited to announce a brand new campaign that puts the spotlight on \u201cDiscount.\u201d <\/p>\n\n\n\n<p>My team and I work tirelessly day and night to secure the best possible prices for you – saving you money. We pass these savings onto you in the form of \u201cBob\u2019s Discount.\u201d<\/p>\n\n\n\n<p>\u201cWe recognize that we have been emphasizing the wrong two words in our name for all these years: discount furniture,\u201d explains Steve Nesle, CMO of Bob\u2019s Discount Furniture. \u201cWe don\u2019t sell discount furniture. We offer Bob\u2019s <em>discount<\/em> on furniture. \u2018Bob\u2019s discount\u2019 is an elegant articulation of all the work that goes on behind the scenes to engineer our values.\u201d <\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube aligncenter wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.youtube.com\/watch?v=0rgJw2cjzVM&feature=youtu.be\n<\/div><\/figure>\n\n\n\n<p>\u201cBob\u2019s Discount\u201d and what it stands for is more than just a fancy tagline from a high-powered advertising agency. It\u2019s part of <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/blog.mybobs.com\/about\" target=\"_blank\"><\/a><a href=\"https:\/\/blog.mybobs.com\/whybobs?utm_medium=content&utm_source=BobsBlog&utm_campaign=bobsdiscount&utm_content=ourculturehyperlink\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"our culture (opens in a new tab)\">our culture<\/a>. It\u2019s the Bob\u2019s Way of doing business based on the fundamental values of honesty, transparency and fun.<\/p>\n\n\n\n<p>Bob\u2019s mission since day one, has been to provide customers quality furniture at fair prices because it\u2019s just the right thing to do. This new campaign puts a bright spotlight on all the people that work to bring you Bob\u2019s Discount on quality and stylish <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/blog.mybobs.com\/\" target=\"_blank\"><\/a><a href=\"https:\/\/blog.mybobs.com?utm_medium=content&utm_source=BobsBlog&utm_campaign=bobsdiscount&utm_content=furniturehyperlink\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">furniture<\/a>.<\/p>\n\n\n\n<p>\u201cWe buy from incredible sources – the difference is we leverage our expertise and buying clout to drive down costs. That\u2019s the source of our discount,\u201d adds Carol Glaser, Bob\u2019s executive vice president of merchandising. <br><\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube aligncenter wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.youtube.com\/watch?v=6nJlbsh16mQ&feature=youtu.be\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">So how does it work?<\/h2>\n\n\n\n<p>Well, I\u2019m glad you asked. Here are six simple ways that Bob is able to pass his discount onto you:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Bob’s does the work, so you get the discount.<\/strong><\/h3>\n\n\n\n<p>Behind every incredible price, you see at Bob\u2019s is a story. It\u2019s a story of the men and women who bargain hard and keep costs low to get you the best values for the money.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Bob\u2019s buys more, so you pay less.<\/strong><\/h3>\n\n\n\n<p>Bob’s buys more from the manufacturers than anyone else. That purchasing power gives us a leg up when negotiating features and prices on behalf of our customers<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Bob\u2019s has plenty of friends in the biz.<\/strong><\/h3>\n\n\n\n<p>Bob’s has been in business for more than 25 years. In that time we have forged incredible relationships with manufacturers all over the world. Those relationships are key ingredients in \u201cBob\u2019s Discount.\u201d <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Bob\u2019s saves, so you save.<\/strong><\/h3>\n\n\n\n<p>We keep our costs low by not buying national brand name labels because every dollar we save is a dollar we can keep off our price tags.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Bob’s Discount is an every day discount. <\/strong><\/h3>\n\n\n\n<p>We believe \u201csales\u201d are unfair and misleading because often times retailers raise their prices in order to make their sales look more appealing. Bob’s is strictly \u201ceveryday low price.” That means you\u2019re getting the lowest price every day not just when it’s convenient for the company. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Bob’s Way is our way. <\/strong><\/h3>\n\n\n\n<p>A commitment to quality, transparency, honesty, and fun. While Bobs is one of the fastest growing retailers in the country with over 120 stores coast-to-coast, Bob\u2019s Way continues to be our beacon\u2026and the secret sauce in \u201cBob\u2019s Discount.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube aligncenter wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.youtube.com\/watch?v=iFtX9YOM3hM&feature=youtu.be\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Where can I get Bob\u2019s Discount?<\/h2>\n\n\n\n<p>Bob\u2019s Discount is available at any of my stores. Find your<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/blog.mybobs.com\/stores\" target=\"_blank\"> <\/a><a rel=\"noreferrer noopener\" aria-label=\"nearest store using my store (opens in a new tab)\" href=\"https:\/\/blog.mybobs.com\/stores?utm_medium=content&utm_source=BobsBlog&utm_campaign=bobsdiscount&utm_content=neareststorehyperlink\" target=\"_blank\">nearest store using my store<\/a><a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/blog.mybobs.com\/stores\" target=\"_blank\"> <\/a>locator. Don\u2019t feel like getting up from your <a rel=\"noreferrer noopener\" aria-label=\"comfy sofa (opens in a new tab)\" href=\"https:\/\/blog.mybobs.com\/furniture\/living-room\/c\/sofas?utm_medium=content&utm_source=BobsBlog&utm_campaign=bobsdiscount&utm_content=comfysofahyperlink\" target=\"_blank\">comfy sofa<\/a> and going to a store? No problem! Bob\u2019s Discount is also available on my full catalog of products at <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/blog.mybobs.com\/\" target=\"_blank\"><\/a><a href=\"https:\/\/blog.mybobs.com?utm_medium=content&utm_source=BobsBlog&utm_campaign=bobsdiscount&utm_content=mybobshyperlink\">mybo<\/a><a href=\"https:\/\/blog.mybobs.com?utm_medium=content&utm_source=BobsBlog&utm_campaign=bobsdiscount&utm_content=mybobshyperlink\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"bs.co (opens in a new tab)\">bs.co<\/a><a href=\"https:\/\/blog.mybobs.com?utm_medium=content&utm_source=BobsBlog&utm_campaign=bobsdiscount&utm_content=mybobshyperlink\">m<\/a>. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Is there anything that Bob\u2019s Discount doesn\u2019t cover?<\/h2>\n\n\n\n<p>Fish tacos. <\/p>\n\n\n\n<p>But seriously, you can enjoy Bob\u2019s Discount on every piece of <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/blog.mybobs.com?utm_medium=content&utm_source=BobsBlog&utm_campaign=bobsdiscount&utm_content=furniturehyperlink\" target=\"_blank\">furniture<\/a>, <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/blog.mybobs.com\/home-decor\/c\/area-rugs?utm_medium=content&utm_source=BobsBlog&utm_campaign=bobsdiscount&utm_content=arearugshyperlink\" target=\"_blank\">area rugs<\/a> and <a rel=\"noreferrer noopener\" aria-label=\"home accents (opens in a new tab)\" href=\"https:\/\/blog.mybobs.com\/home-decor?utm_medium=content&utm_source=BobsBlog&utm_campaign=bobsdiscount&utm_content=homeaccentshyperlink\" target=\"_blank\">home accents<\/a>. Bob\u2019s Discount applies to all <a rel=\"noreferrer noopener\" aria-label=\"bedroom furniture (opens in a new tab)\" href=\"https:\/\/blog.mybobs.com\/furniture\/bedroom?utm_medium=content&utm_source=BobsBlog&utm_campaign=bobsdiscount&utm_content=bedroomfurniturehyperlink\" target=\"_blank\">bedroom furniture<\/a>, <a rel=\"noreferrer noopener\" aria-label=\"dining room sets (opens in a new tab)\" href=\"https:\/\/blog.mybobs.com\/furniture\/dining-room?utm_medium=content&utm_source=BobsBlog&utm_campaign=bobsdiscount&utm_content=diningroomsetshyperlink\" target=\"_blank\">dining room sets<\/a>, <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/blog.mybobs.com\/furniture\/kids-room?utm_medium=content&utm_source=BobsBlog&utm_campaign=bobsdiscount&utm_content=kidsroomhyperlink\" target=\"_blank\">kids rooms<\/a>, <a href=\"https:\/\/blog.mybobs.com\/furniture\/home-office?utm_medium=content&utm_source=BobsBlog&utm_campaign=bobsdiscount&utm_content=officefurniturehyperlink\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">office furniture<\/a>\u2026 anything at Bob\u2019s! How cool is that?!<br><\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube aligncenter wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Bob\u2019s Discount is No Joke (Extended) | Bob's Discount Furniture\" width=\"1140\" height=\"641\" src=\"https:\/\/www.youtube.com\/embed\/ES9jORdz8Fg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p> <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Can I get Bob\u2019s Discount on your yummy snacks?<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/blog.mybobs.com\/about?utm_medium=content&utm_source=BobsBlog&utm_campaign=bobsdiscount&utm_content=cafephoto\" target=\"_blank\" rel=\"noreferrer noopener\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/mybobs.wpengine.com\/wp-content\/uploads\/2019\/06\/146-Bobs-Discount-Chula-Vista--1024x683.jpg\" alt=\"In-store cafe available at all locations | Bob\u2019s Discount Furniture\n\" class=\"wp-image-841\" srcset=\"https:\/\/www.mybobs.com\/blog\/wp-content\/uploads\/2019\/06\/146-Bobs-Discount-Chula-Vista--1024x683.jpg 1024w, https:\/\/www.mybobs.com\/blog\/wp-content\/uploads\/2019\/06\/146-Bobs-Discount-Chula-Vista--300x200.jpg 300w, https:\/\/www.mybobs.com\/blog\/wp-content\/uploads\/2019\/06\/146-Bobs-Discount-Chula-Vista--768x512.jpg 768w, https:\/\/www.mybobs.com\/blog\/wp-content\/uploads\/2019\/06\/146-Bobs-Discount-Chula-Vista--1168x779.jpg 1168w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>Bob\u2019s Discount Furniture In-store Cafe<\/figcaption><\/figure>\n\n\n\n<p>All of the cookies, candy, ice cream and coffee in every Cafe across the country is complimentary. It just adds some fun to the <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/blog.mybobs.com\/bobs-discount-furniture-reviews?utm_medium=content&utm_source=BobsBlog&utm_campaign=bobsdiscount&utm_content=shoppingexperiencehyperlink\" target=\"_blank\">shopping experience<\/a> because shopping for furniture should be fun! And if you have kids, it keeps them occupied for a few minutes while you relax on my <a rel=\"noreferrer noopener\" aria-label=\"comfy sofas (opens in a new tab)\" href=\"https:\/\/blog.mybobs.com\/furniture\/living-room\/c\/living-room-sets?utm_medium=content&utm_source=BobsBlog&utm_campaign=bobsdiscount&utm_content=comfysofahyperlink\" target=\"_blank\">comfy sofas<\/a> or take a \u201ctest nap\u201d on any of my <a href=\"https:\/\/blog.mybobs.com\/mattresses?utm_medium=content&utm_source=BobsBlog&utm_campaign=bobsdiscount&utm_content=mattresseshyperlink\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"mattresses (opens in a new tab)\">mattresses<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>New campaign to highlight \u201cBob\u2019s Discount\u201d on furniture Drumroll please\u2026 I have a BIG announcement to make! Starting on July 1st, I\u2019m very excited to announce a brand new campaign that puts the spotlight on \u201cDiscount.\u201d My team and I work tirelessly day and night to secure the best possible prices for you – saving […]<\/p>\n","protected":false},"author":7,"featured_media":878,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-817","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fun-iture"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Redefining the Meaning of Discount | Bob's Blog<\/title>\n<meta name=\"description\" content=\"It's not discount furniture, it's Bob's Discount on quality furniture, mattresses, and d\u00e9cor for your home. 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