{"id":8088,"date":"2025-07-07T10:00:00","date_gmt":"2025-07-07T14:00:00","guid":{"rendered":"https:\/\/blog.mybobs.com\/blog\/?p=8088"},"modified":"2025-07-07T11:07:07","modified_gmt":"2025-07-07T15:07:07","slug":"bobs-discount-furniture-launches-entertaining-new-social-first-reality-series-till-decor-do-us-part","status":"publish","type":"post","link":"https:\/\/www.mybobs.com\/blog\/bobs-discount-furniture-launches-entertaining-new-social-first-reality-series-till-decor-do-us-part\/","title":{"rendered":"Bob’s Discount Furniture Launches Entertaining New Social-First Reality Series: \u201cTill Decor Do Us Part”"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8088\" class=\"elementor elementor-8088\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7951421 e-flex e-con-boxed e-con e-parent\" data-id=\"7951421\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a21272f elementor-widget elementor-widget-text-editor\" data-id=\"a21272f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Manchester, CT \u2013 July 7\u2013<\/strong> Bob\u2019s Discount Furniture is excited to announce the launch of a new social-first reality series, \u201cTill Decor Do Us Part,” which invites couples to take a leap of faith by giving their partners 100% decision rights in designing the room of their dreams.<\/p><p>\u201cTill Decor Do Us Part,\u201d shot specifically for social, features comedian Gabby Bryan as the host and six real-life couples as the contestants. Each episode showcases one partner shopping for furniture while the other, along with the host, watches and comments in real time from the sidelines. This setup guarantees laughter and surprises as design choices are made without consulting the other partner. The engaging format ensures that viewers will enjoy the journey as much as the final reveal, where each couple sees their newly designed space for the first time.<\/p><p>In a landscape where marketing is rapidly evolving, Steve Nesle, Chief Marketing Officer of Bob’s, highlights the importance of connecting with new audiences where they are – on their phones. \u201cTraditional advertising has an important place in our full stack marketing strategy,\u201d said Nesle. \u201cBut increasingly we need to connect with new audiences on the platforms they frequent with the kind of content they consume.”<\/p><p>The series kicks off with six initial episodes appearing on Bob\u2019s new handles – @TillDecorDoUsPart across TikTok, Meta, and YouTube. The series will roll out over the summer, with a new episode dropping every week.<\/p><p>\u201cOur couples and Gabby are the stars of the show here,\u201d added Nesle. \u201cThe Bob’s brand plays the facilitator\u2014like a couples therapist. We guide them through their design adventures while celebrating their unique styles.\u201d<\/p><p><strong>Meet the Couples:<\/strong><\/p><ul><li>A style-conscious wife lets her design-newbie husband redesign their bedroom. What could go wrong?<\/li><li>A new girlfriend takes on a bachelor pad with barely more than a couch and a TV.<\/li><li>A sentimental momma\u2019s boy watches his partner take over his childhood home.<\/li><li>A maximalist chef nervously watches his ultra-practical wife make bold calls.<\/li><li>A speech pathologist with a love for plants clashes with her detective boyfriend\u2019s \u201cboy style.\u201d<\/li><li>And a jiu-jitsu bro goes head-to-head with his curated minimalist girlfriend.<\/li><\/ul><p>The show will also feature an always-on TikTok and Instagram content strategy designed to extend the drama beyond each episode, with fan-favorite formats like:<\/p><ul><li>\u201cFind the Bob\u201d \u2013 a Where\u2019s Waldo\u2013style furniture hunt<\/li><li>\u201cKeep It or Chuck It\u201d \u2013 where Gabby decides the fate of questionable decor<\/li><li>\u201cFurniture Eulogies\u201d \u2013 heartfelt sendoffs for questionable design choices<\/li><li>\u201cCouch Therapy\u201d \u2013 where Gabby helps couples compromise, one loveseat at a time<\/li><\/ul><p>\u201cEngagement is the name of the game,” adds Nesle. \u201cYes, we want to reach new audiences, but more importantly, we want them to interact with us.\u201d<\/p><p>\u201cTill Decor Do Us Part” promises to be a refreshing addition to the reality show genre, emphasizing creativity, humor, and the dynamics of relationship decision-making.<\/p><p>For more information and to watch the series, visit or follow us on Facebook, TikTok, YouTube, Instagram @tilldecordouspart. For more information about decor featured on the show visit <a href=\"https:\/\/linkprotect.cudasvc.com\/url?a=https%3a%2f%2fwww.mybobs.com%2ftilldecordouspart&c=E,1,POkkCpClnWOStc__0msfqKNIUQmZFZl1Cy77ZR6xaFhdzm6ujRLVrghSqmCY8zZDMNgJf9_KBMPx6KObHvEGTbll96O4hx7r-8Cn9W1Hj4i18dmjV8trVyMB&typo=1\">https:\/\/blog.mybobs.com\/tilldecordouspart<\/a>.<\/p><p>###<\/p><p><em><strong>About Bob\u2019s Discount Furniture<\/strong><\/em><\/p><p><em>Founded in 1991, Bob\u2019s Discount Furniture is one of the fastest growing furniture retailers in the United States, with 200 stores across 26 states. Known for its quality products, unbeatable prices, and playful spirit, Bob\u2019s helps millions of customers furnish the homes they love \u2014 now with a little reality-TV flair. Learn more at <a href=\"http:\/\/blog.mybobs.com\/\">blog.mybobs.com<\/a>.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Manchester, CT \u2013 July 7\u2013 Bob\u2019s Discount Furniture is excited to announce the launch of a new social-first reality series, \u201cTill Decor Do Us Part,” which invites couples to take a leap of faith by giving their partners 100% decision rights in designing the room of their dreams. \u201cTill Decor Do Us Part,\u201d shot specifically […]<\/p>\n","protected":false},"author":3,"featured_media":8092,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,342,177],"tags":[14,178,433],"class_list":["post-8088","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-featured","category-newsroom","tag-bobs-discount-furniture","tag-newsroom","tag-tiktok"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bob's Discount Furniture Launches Entertaining New Social-First Reality Series: \u201cTill Decor Do Us Part" - Bob's Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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