{"id":5087,"date":"2018-11-28T13:18:00","date_gmt":"2018-11-28T18:18:00","guid":{"rendered":"https:\/\/blog.mybobs.com\/?p=5087"},"modified":"2025-07-01T15:25:39","modified_gmt":"2025-07-01T19:25:39","slug":"bobs-discount-furniture-launches-augmented-reality-app-in-partnership-with-marxent","status":"publish","type":"post","link":"https:\/\/www.mybobs.com\/blog\/bobs-discount-furniture-launches-augmented-reality-app-in-partnership-with-marxent\/","title":{"rendered":"Bob’s Launches AR App with Marxent"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><strong>Leading furniture retailer launches new app just in time for holiday shopping fun<\/strong><\/p>\n\n\n\n<p><strong>Media Contact:<\/strong><\/p>\n\n\n\n<p>Sean Flanagan<\/p>\n\n\n\n<p>451 Agency<\/p>\n\n\n\n<p>sflanagan@451agency.com<\/p>\n\n\n\n<p>617-986-0225<\/p>\n\n\n\n<p><strong>MANCHESTER, Conn.<\/strong> \u2013 November 18, 2018 \u2013 Bob\u2019s Discount Furniture, one of the fastest growing furniture retailers in the country, today announced the launch of their new shopping app with Augmented Reality (AR) visualization for iOS. The app was created in partnership with Marxent, a provider of 3D content, services, and Augmented Reality and Virtual Reality shopping solutions to furniture and DIY retailers.<\/p>\n\n\n\n<p>\u201cBob\u2019s Discount Furniture is all about making furniture shopping fun and easy. Our new AR app takes what can be a difficult, emotional process and turns it into a positive, engaging experience,\u201d said Scott Perry, Vice President, Executive Director of Digital and Omni-Channel Experience at Bob\u2019s Discount Furniture. \u201cUsing the app makes our customers happy while helping them solve a problem, and that\u2019s what Bob\u2019s is all about.\u201d<\/p>\n\n\n\n<p>The new Bob\u2019s Discount Furniture iOS app uses Marxent’s MxT tracking, in combination with Apple\u2019s ARKit Augmented Reality SDK, to deliver an unmatched combination of performance and realism. The new app is available for iPads and iPhones and offers Bob\u2019s customers the ability to quickly and easily assess fit and feel in the room that they wish to furnish. An android version will also be launched in the coming months.<\/p>\n\n\n\n<p>\u201cBob\u2019s prides itself on upholding values like integrity, transparency, and fun. The company\u2019s culture was foremost in our minds while creating the app,\u201d said Beck Besecker, Marxent\u2019s CEO and Co-Founder. \u201cTo be able to visualize furniture in their own home and determine how it works with existing furniture, gives shoppers confidence in their purchase. The magic of AR combined with having Lil\u2019 Bob guide the customer through the experience brings the fun.\u201d<\/p>\n\n\n\n<p>Bob\u2019s Discount Furniture currently features almost 1,000 products in the app, with more than 250 additional items coming in January. More innovation is also on the way, with Bob\u2019s planning to roll out an in-browser interactive 3D Room Planner and in-store Virtual Reality pilot in 2019.<\/p>\n\n\n\n<p>Download the app: <a href=\"https:\/\/apps.apple.com\/us\/app\/bobs-discount-furniture\/id1440527907\">Bob’s Discount Furniture App on iTunes<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">About Marxent<\/h2>\n\n\n\n<p>Marxent\u2019s 3D Cloud\u2122 is used by innovative omnichannel retailers to reduce furniture returns, sell bigger baskets and enhance the customer experience. From 3D Room Design to AR to VR, 3D Cloud\u2122 enables shoppers to plan, visualize and buy with confidence. 3D Cloud\u2122 is a content management and hosting platform for 3D products that scales to the enterprise and powers applications for product visualization and configuration at all points in the customer path to purchase, including Mobile with AR, VR Showroom and Web VR applications. With 3D Cloud\u2122 retail solutions, buyers can visually configure, price and quote projects with multiple components and customizations. For more information, visit <a href=\"https:\/\/www.marxentlabs.com\/\">Marxent<\/a> on the web.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">About Bob\u2019s Discount Furniture<\/h2>\n\n\n\n<p>Bob\u2019s Discount Furniture provides a wide variety of quality furnishings \u2013 including living room furniture, bedroom furniture, dining room furniture, office furniture and home accents \u2013 at everyday low prices. The stores also offer a unique and enjoyable shopping experience featuring free Caf\u00e9s in each store with gourmet coffee, ice cream, cookies and candy. Since 1991, Bob\u2019s has built <a href=\"https:\/\/www.trustpilot.com\/review\/mybobs.com\">strong customer loyalty<\/a> by offering the highest-value home furnishings at the lowest possible prices. Now, with <a href=\"https:\/\/blog.mybobs.com\/stores\">104 furniture stores<\/a> located throughout New England, California, Delaware, Illinois, Indiana, Maryland, Missouri, New Jersey, New York, Pennsylvania, Virginia, and Wisconsin, the Manchester, Connecticut-based company has become the 12th-largest U.S. furniture chain and proudly holds an A+ rating from the Better Business Bureau. Bob\u2019s is committed to supporting communities where its stores are located through a variety of charitable giving efforts. The Bob\u2019s Discount Furniture Public Relations and Outreach program was created to help schools and children-related charities. The company donates more than $2.75 million to charities each year. This is done along with the Bob\u2019s Discount Furniture Charitable Foundation which has anchored the company\u2019s philanthropic work for more than 20 years. For more information on Bob\u2019s charitable programs, visit <a href=\"https:\/\/bobscares.org\/\">Bob’s Cares<\/a>, and follow Bob\u2019s on Twitter @MyBobs, on <a href=\"https:\/\/www.facebook.com\/MyBobs\">Facebook<\/a>, and <a href=\"https:\/\/www.instagram.com\/mybobs\">Instagram<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bob\u2019s Discount Furniture, one of the fastest growing furniture retailers in the country, today announced the launch of their new shopping app with Augmented Reality (AR) visualization for iOS<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[177],"tags":[178],"class_list":["post-5087","post","type-post","status-publish","format-standard","hentry","category-newsroom","tag-newsroom"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bob's Launches Augmented Reality App with Marxent | Bob's Blog<\/title>\n<meta name=\"description\" content=\"Bob's Discount Furniture launches augmented reality app with Marxent. 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