{"id":5078,"date":"2019-06-21T13:04:00","date_gmt":"2019-06-21T17:04:00","guid":{"rendered":"https:\/\/blog.mybobs.com\/?p=5078"},"modified":"2024-02-19T09:51:51","modified_gmt":"2024-02-19T14:51:51","slug":"bobs-discount-furniture-brings-new-meaning-to-its-discount","status":"publish","type":"post","link":"https:\/\/www.mybobs.com\/blog\/bobs-discount-furniture-brings-new-meaning-to-its-discount\/","title":{"rendered":"Bob\u2019s Discount Furniture Brings New Meaning to Its \u201cDiscount\u201d"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><strong>New Brand Campaign to Shed Light on How Company Engineers Its Values<\/strong><\/p>\n\n\n\n<p><strong>Media Contact:<\/strong><\/p>\n\n\n\n<p>Sean Flanagan<\/p>\n\n\n\n<p>451 Agency<\/p>\n\n\n\n<p>sflanagan@451agency.com<\/p>\n\n\n\n<p>617-986-0225<\/p>\n\n\n\n<p><strong>MANCHESTER, Conn.<\/strong>&nbsp;\u2013 June 27, 2019 \u2013 Omni-channel retailer, Bob&#8217;s Discount Furniture, announces an ambitious new brand campaign designed to shed light on how the company creates and offers accessible value for its customers. As the retailer, now boasting 119 furniture stores from coast to coast, continues to expand beyond its humble Connecticut roots, it faces the misperception that the word \u201cdiscount\u201d in its brand name indicates \u201ccheap\u201d alternatives to better made furniture. The new campaign clarifies this inaccuracy while doubling down on the true nature of the Bob\u2019s \u201cdiscount.\u201d<\/p>\n\n\n\n<p>Breaking across TV, radio, OOH, digital, and in-store on July 1, the campaign is designed to drive reappraisal of the Bob\u2019s Discount Furniture brand. \u201cWe recognize that we have been emphasizing the wrong two words in our name for all these years: discount furniture,\u201d explains Steve Nesle, CMO of Bob\u2019s Discount Furniture. \u201cWe don\u2019t sell discount furniture. We offer Bob\u2019s discount on furniture. \u2018Bob\u2019s discount\u2019 is an elegant articulation of all the work that goes on behind the scenes to engineer our values.\u201d<\/p>\n\n\n\n<p>In addition to emphasizing the correct two words in the brand name, the campaign shines a light on Bob\u2019s incredible buyers, supply chain, and the company\u2019s relationships with its suppliers. The campaign\u2019s creative highlights all the parts of the company that come together to bring its customers unmatched value and service. \u201cWe buy from incredible sources \u2013 the difference is we leverage our expertise and buying clout to drive down costs. That\u2019s the source of our discount,\u201d adds Carol Glaser, Bob&#8217;s executive vice president of merchandising.<\/p>\n\n\n\n<p>The new brand campaign is launching at an exciting time for Bob&#8217;s. The company opened a record eight stores over Memorial Day weekend and recently released services to complement its omni-channel strategy, including an IOS and Android App that allows customers to see Bob&#8217;s furniture in their homes via Augmented Reality. \u201cAs Bob\u2019s has rapidly expanded into 18 states over the past few years, our business model \u2013 built on affordable prices, on a large scale, driven by our employees\u2019 strong skill sets \u2013 has never changed,\u201d says Bob\u2019s CEO, Mike Skirvin. \u201cInstead, we\u2019ve gained momentum, building on each success, resulting in an ever-wider spread of operational efficiencies, constantly increasing leverage for Bob\u2019s.\u201d<\/p>\n\n\n\n<p>Bob\u2019s internal agency and NY-based Barton F. Graf co-produced the brand campaign, while HAVAS Boston planned and bought the media. Please visit&nbsp;<a href=\"https:\/\/youtu.be\/0rgJw2cjzVM\">https:\/\/youtu.be\/0rgJw2cjzVM<\/a>,&nbsp;<a href=\"https:\/\/youtu.be\/6nJlbsh16mQ\">https:\/\/youtu.be\/6nJlbsh16mQ<\/a>, and&nbsp;<a href=\"https:\/\/youtu.be\/ES9jORdz8Fg\">https:\/\/youtu.be\/ES9jORdz8Fg<\/a>&nbsp;to view the creative.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">About Bob\u2019s Discount Furniture<\/h2>\n\n\n\n<p>Founded in 1991, Bob\u2019s Discount Furniture is one of the fastest growing furniture retailers in the country. Keeping true to its founding principle that everyone deserves quality furniture, Bob\u2019s provides unsurpassed value with honesty and integrity. Through all the work that happens behind the scenes, Bob\u2019s engineers this value, offering its discount on a wide variety of stylish, quality furnishings, mattresses, and home accents.<\/p>\n\n\n\n<p>With&nbsp;<a href=\"https:\/\/www.mybobs.com\/stores\">119 furniture stores across 18 states<\/a>, the Manchester, Connecticut-based company has become the 12th-largest U.S. furniture chain and proudly holds an A+ rating from the Better Business Bureau. Bob\u2019s also offers a unique and enjoyable shopping experience, featuring cafes in each store with complimentary gourmet coffee, ice cream, cookies, and candy. The company is committed to supporting local communities through a variety of charitable giving efforts. Bob\u2019s Discount Furniture Charitable Foundation has anchored the company\u2019s philanthropic work for more than 20 years. Additionally, the Bob\u2019s Outreach program was created as a separate entity to help schools and children-related charities. The company donates more than $2.75 million to charities through these programs each year. For more information on Bob\u2019s charitable programs, visit&nbsp;<a href=\"https:\/\/bobscares.org\/\">Bob&#8217;s Cares<\/a>, and follow Bob\u2019s on Twitter @MyBobs, on&nbsp;<a href=\"https:\/\/www.facebook.com\/MyBobs\">Facebook<\/a>, and&nbsp;<a href=\"https:\/\/www.instagram.com\/mybobs\">Instagram<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Omni-channel retailer, Bob&#8217;s Discount Furniture, announces an ambitious new brand campaign designed to shed light on how the company creates and offers accessible value for its customers. As the retailer, now boasting 119 furniture stores from coast to coast, continues to expand beyond its humble Connecticut roots, it faces the misperception that the word \u201cdiscount\u201d in its brand name indicates \u201ccheap\u201d alternatives to better made furniture.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[177],"tags":[178],"class_list":["post-5078","post","type-post","status-publish","format-standard","hentry","category-newsroom","tag-newsroom"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bob\u2019s Discount Furniture Brings New Meaning to Its \u201cDiscount\u201d - Bob&#039;s Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mybobs.com\/blog\/bobs-discount-furniture-brings-new-meaning-to-its-discount\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bob\u2019s Discount Furniture Brings New Meaning to Its \u201cDiscount\u201d - Bob&#039;s Blog\" \/>\n<meta property=\"og:description\" content=\"Omni-channel retailer, Bob&#039;s Discount Furniture, announces an ambitious new brand campaign designed to shed light on how the company creates and offers accessible value for its customers. 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