{"id":5064,"date":"2020-02-24T16:37:00","date_gmt":"2020-02-24T21:37:00","guid":{"rendered":"https:\/\/blog.mybobs.com\/?p=5064"},"modified":"2025-08-14T15:18:51","modified_gmt":"2025-08-14T19:18:51","slug":"new-bobs-discount-furniture-campaign-sings-bob-o-pedics-praises-literally","status":"publish","type":"post","link":"https:\/\/www.mybobs.com\/blog\/new-bobs-discount-furniture-campaign-sings-bob-o-pedics-praises-literally\/","title":{"rendered":"Bob&#8217;s Discount Furniture Campaign Sings Bob-O-Pedic\u00ae&#8217;s Praises, Literally."},"content":{"rendered":"\n<p class=\"has-text-align-center has-small-font-size\"><strong>New ads focus on Bob-O-Pedic mattresses and feature Henson-trained puppeteers<\/strong><\/p>\n\n\n\n<p>FOR IMMEDIATE RELEASE<\/p>\n\n\n\n<p><strong>Media Contact:<\/strong><\/p>\n\n\n\n<p>Sean Flanagan<\/p>\n\n\n\n<p>sflanagan@zozimus.com<\/p>\n\n\n\n<p>617-986-0225<\/p>\n\n\n\n<p>These days there seems to be more mattress companies than people who sleep. Yet, there is one company who\u2019s been in the bedding game for 30 years\u2013 eons in today\u2019s bedding boom\u2013 that\u2019s set to break out of the pack with a new ad campaign focused on their signature bedding line.<\/p>\n\n\n\n<p>Bob\u2019s Discount Furniture launched a new campaign today that focuses squarely on Bob-O-Pedic, its exclusive line of memory foam and hybrid mattresses. But being Bob\u2019s Discount Furniture, pioneer of quirky and memorable ad spots,&nbsp;<a href=\"https:\/\/vimeo.com\/392975888\/171d2135f5\">this is no ordinary campaign<\/a>.<\/p>\n\n\n\n<p>Airing on TV, radio, digital and transit, the ads invite viewers to experience a magical version of Bob\u2019s sleep centers along with Little Bob and inquisitive customers. Along the journey to this dream world \u2013 dubbed Bobopedia \u2013 the company&#8217;s titular spokespuppet transforms into a \u201ccomfy\u201d version of himself, and is joined by singing clouds, a mattress box, and a gummy bear as they belt out a catchy jingle.<\/p>\n\n\n\n<p>&#8220;Our apologies in advance if you can&#8217;t get this jingle out of your head,&#8221; said Stephen Nesle, Bob&#8217;s Chief Marketing Officer. &#8220;We could tell you all about how Bob-O-Pedic delivers the craft and comfort of a big national brand but for much less&#8230;but it&#8217;s more fun to sing about it.\u201d<\/p>\n\n\n\n<p>The catchy jingle hits several important brand and product notes \u2013 Bob-O-Pedic\u2019s \u201cbest in the business\u201d warranty, the flexibility to choose from an \u201cin a box\u201d delivery or white-glove in-home set-up, and a just-right assortment of sizes and feels that fit every budget.<\/p>\n\n\n\n<p>&#8220;Unlike most mattresses companies that make you pay for comfort, Bob&#8217;s has a memory foam, hybrid or hybrid+ mattress at any price point.&#8221; said Kailyn Connor, Bob\u2019s bedding buyer.<\/p>\n\n\n\n<p>The Bob-O-Pedic campaign is launching at an exciting time for Bob&#8217;s. The company has been steadily pushing into new major metro markets across the country for the last several years despite challenging headwinds in the retail sector. Bob\u2019s is on pace to open 20 stores in 2020, recently announcing Phoenix, Cincinnati, and Cleveland as its newest metro markets with additional growth planned within their existing footprints in Southern California, the Midwest and New England.<\/p>\n\n\n\n<p>Henson-trained puppeteers were used to bring the spots to life, which were designed by Bob&#8217;s internal agency, LB&amp;Co, with production support from Parsley Productions, while HAVAS Boston planned and bought the media.<\/p>\n\n\n\n<p>Bob\u2019s will also be inviting consumers to join them in celebrating extreme comfy-ness with a fun social activation that launches tomorrow.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">About Bob\u2019s Discount Furniture<\/h2>\n\n\n\n<p>Founded in 1991, Bob\u2019s Discount Furniture is one of the fastest growing furniture retailers in the country. Keeping true to its founding principle that everyone deserves quality furniture, Bob\u2019s provides unsurpassed value with honesty and integrity. Through all the work that happens behind the scenes, Bob\u2019s engineers this value, offering its discount on a wide variety of stylish, quality furnishings, mattresses, and home accents.<\/p>\n\n\n\n<p>With 126 furniture stores across 20 states, the Manchester, Connecticut-based company has become the 11th-largest U.S. furniture chain and proudly holds an A+ rating from the Better Business Bureau. In 2019, Bob\u2019s was recognized as a leader in sustainability by both the Sustainable Furnishings Council (SFC) and the National Wildlife Federation (NWF).<\/p>\n\n\n\n<p>The company also offers a unique and enjoyable shopping experience, featuring cafes in each store with complimentary gourmet coffee, ice cream, cookies, and candy. Bob\u2019s is committed to supporting local communities through a variety of charitable giving efforts. Bob\u2019s Discount Furniture Charitable Foundation has anchored the company\u2019s philanthropic work for more than 20 years. Additionally, the Bob\u2019s Outreach program was created as a separate entity to help schools and children-related charities. The company donates more than $2.75 million to charities through these programs each year. For more information on Bob\u2019s charitable programs, visit&nbsp;<a href=\"https:\/\/bobscares.org\/\">Bob&#8217;s Cares<\/a>, and follow Bob\u2019s on Twitter @MyBobs, on&nbsp;<a href=\"https:\/\/www.facebook.com\/MyBobs\">Facebook<\/a>, and&nbsp;<a href=\"https:\/\/www.instagram.com\/mybobs\">Instagram<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bob\u2019s Discount Furniture launched a new campaign today that focuses squarely on Bob-O-Pedic, its exclusive line of memory foam and hybrid mattresses.<\/p>\n","protected":false},"author":3,"featured_media":5065,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[177],"tags":[178],"class_list":["post-5064","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsroom","tag-newsroom"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New Bob&#039;s Campaign Sings Bob-O-Pedic\u00ae&#039;s Praises | Bob&#039;s Blog<\/title>\n<meta name=\"description\" content=\"Bob&#039;s Discount Furniture launches a new campaign focused on Bob-O-Pedic\u00ae, its exclusive line of memory foam and hybrid mattresses. 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