{"id":5045,"date":"2022-01-24T21:25:00","date_gmt":"2022-01-25T02:25:00","guid":{"rendered":"https:\/\/blog.mybobs.com\/?p=5045"},"modified":"2024-02-19T09:51:33","modified_gmt":"2024-02-19T14:51:33","slug":"bobs-discount-furniture-unveils-assemble-the-bobs-national-brand-campaign","status":"publish","type":"post","link":"https:\/\/www.mybobs.com\/blog\/bobs-discount-furniture-unveils-assemble-the-bobs-national-brand-campaign\/","title":{"rendered":"Bob\u2019s Discount Furniture Unveils \u201cAssemble the Bobs\u201d National Brand Campaign"},"content":{"rendered":"\n<p class=\"has-text-align-center has-small-font-size\"><strong>New Campaign Features Unexpected Celebrity Partners including Rob Schneider, Rob Van Winkle (“Vanilla Ice”) and more<\/strong><\/p>\n\n\n\n<p><strong>MANCHESTER, Conn.<\/strong> \u2013 January 24, 2022 \u2013 Bob\u2019s Discount Furniture, one of the largest and fastest growing omni-channel furniture retailers in the country, today announced a lively, new national brand campaign, \u201cAssemble the Bobs,\u201d to celebrate the company\u2019s growth and entry into new markets. The campaign includes Bob\u2019s iconic Little Bob and Puppet Bob, as well notable celebrities and influencers including Rob Schneider, Rob Van Winkle (\u201cVanilla Ice\u201d), WWE Superstar Bobby Lashley, a likeness of artist Bob Ross, Roberto Hernandez, and of course the company\u2019s founder, Bob Kaufman.<\/p>\n\n\n\n<p>Launching on January 24th, \u201cAssemble the Bobs\u201d will engage consumers across TV, radio, digital, and in-store channels. Among the unexpected \u201cBobs\u201d celebrities assembling for the campaign are:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.robschneider.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rob Schneider<\/a>, movie star and veteran of Saturday Night Live.<\/li><li><a href=\"https:\/\/www.vanillaice.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rob Van Winkle<\/a> (aka Vanilla Ice), American rapper, actor, and television host with 9 Seasons of \u201cThe Vanilla Ice Project\u201d. He is best-known for his Billboard Charts top hit \u201cIce Ice Baby\u2019 and has sold more than 25 million albums worldwide. Vanilla Ice is in constant demand for corporate events and tours extensively with the \u201cI Love 90s\u201d concert package.<\/li><li><a href=\"https:\/\/www.wwe.com\/superstars\/bobby-lashley\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cThe All Mighty\u201d Bobby Lashley<\/a>, WWE Superstar, WWE Champion, three-time wrestling national champion and four-time wrestling All-American.<\/li><li>A likeness of artist and creator of The Joy of Painting, <a href=\"https:\/\/www.bobross.com\/about-bob-ross\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bob Ross<\/a>.<\/li><li><a href=\"https:\/\/www.instagram.com\/robertohernandeztv\/?hl=en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Roberto Hernandez<\/a>, Cuban model, actor, and backstage host of Falling in Love.<\/li><li>One of the most iconic Bobs \u2013 Bob\u2019s Founder <a href=\"https:\/\/www.youtube.com\/watch?v=2XNWKzA0kMM\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bob Kaufman<\/a> – will make a special appearance in the company\u2019s ads around President\u2019s Day.<\/li><li>As part of the campaign, the company will reveal how the public can become honorary Bobs too.<\/li><\/ul>\n\n\n\n<p>\u201cAfter 30 years in business and with 150 Bob\u2019s coast-to-coast and counting, it was only a matter of time before we needed to call in more Bobs,\u201d said Steve Nesle, Chief Brand Officer of Bob\u2019s Discount Furniture. \u201cStylish, affordable furniture in every home in America – who wouldn\u2019t want to answer that call?\u201d<\/p>\n\n\n\n<p>The campaign includes 30 and 60 second spots and invites Bobs from all over to join the company, letting consumers know where they can find stylish and quality furniture at affordable prices. The campaign will be included in programming such as This is Us (NBC), Chicago Fire (NBC), I Can See Your Voice (FOX) and the Olympics (NBC\/Peacock).<\/p>\n\n\n\n<p>In addition to television and radio, the \u201cAssemble the Bobs\u201d campaign introduces an amplification of previous marketing efforts through engagement in media platforms such as Twitch and YouTube (via a YouTube takeover on January 27th), as well as partnerships with Univision and Telemundo. Andres Cantor, well known for his narration of soccer matches and his prolonged shouting of \u201cGoal!\u201d will also be assembling with Bobs through Univision and Telemundo.<\/p>\n\n\n\n<p>The campaign was co-produced by the Bob\u2019s internal marketing team, LB & Co., and leading creative shop <a href=\"https:\/\/arn.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Arnold Worldwide<\/a>. \u201cWe value opportunities where we can really work hand-in-hand with our clients,\u201d said George Sargent, CEO of Arnold. \u201cWe partnered closely with the Bob\u2019s internal team, as well as Havas Media to bring this milestone campaign to life. The Havas Village model allows us to truly work as an integrated team with both agency partners and clients alike, and we\u2019re very proud of that.\u201d<\/p>\n\n\n\n<p>Unique among furniture and other retailers, Bob\u2019s has maintained a full-service internal advertising and production department since its founding, and today benefits from the efficiency of a fully equipped editing, print and production studio at its headquarters in Manchester, Connecticut. The studio includes a fabrication shop where Little Bob and Puppet Bob are made along with other props. Havas Media Boston planned and bought media for the campaign.<\/p>\n\n\n\n<p>Please visit the following links to view the creative:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/youtu.be\/UcYmoXRndIg\/\" target=\"_blank\" rel=\"noreferrer noopener\">:15 second anthem<\/a><\/li><li><a href=\"https:\/\/youtu.be\/LrFOka99iLI\/\" target=\"_blank\" rel=\"noreferrer noopener\">:30 second anthem<\/a><\/li><li><a href=\"https:\/\/youtu.be\/8ndjX0cK7j0\/\" target=\"_blank\" rel=\"noreferrer noopener\">:60 second anthem<\/a><\/li><li><a href=\"https:\/\/youtu.be\/LNF06mKyW1k\/\" target=\"_blank\" rel=\"noreferrer noopener\">:30 second Bob-O-Pedic Prize with Bob Ross<\/a><\/li><li><a href=\"https:\/\/youtu.be\/C_LnKtqOT1I\/\" target=\"_blank\" rel=\"noreferrer noopener\">:15 second Bob-O-Pedic Prize with Bob Ross<\/a><\/li><li><a href=\"https:\/\/youtu.be\/_fbYRWRh10k\/\" target=\"_blank\" rel=\"noreferrer noopener\">:30 second ad with Rob Schneider<\/a><\/li><li><a href=\"https:\/\/youtu.be\/djx6bTC6xF8\/\" target=\"_blank\" rel=\"noreferrer noopener\">:15 second ad with Rob Schneider<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">About Bob\u2019s Discount Furniture<\/h2>\n\n\n\n<p>Founded in 1991, Bob\u2019s Discount Furniture is one of the fastest growing furniture retailers in the country. Keeping true to its founding principle that everyone deserves quality furniture, Bob\u2019s provides unsurpassed value with honesty and integrity. Through all the work that happens behind the scenes, Bob\u2019s engineers this value, offering its discount on a wide variety of stylish, quality furnishings, mattresses, and home accents.<\/p>\n\n\n\n<p>With 150 furniture stores across 23 states, the Manchester, Connecticut-based company has become the 10th-largest U.S. furniture chain. In 2021, MyBobs.com was named one of \u201cAmerica\u2019s Best Trending Online Shops\u201d by Newsweek, and for the second year in a row has been recognized as a leader in sustainability by both the Sustainable Furnishings Council (SFC) and the National Wildfire Federation (NWF). The company also offers a unique and enjoyable shopping experience, featuring cafes in each store with complimentary gourmet coffee, ice cream, cookies, and candy.<\/p>\n\n\n\n<p>Bob\u2019s is committed to supporting local communities through a variety of charitable giving efforts. Bob\u2019s Discount Furniture Charitable Foundation has anchored the company\u2019s philanthropic work for more than 20 years. Additionally, the Bob\u2019s Outreach program was created as a separate entity to help schools and children-related charities. In total, Bob\u2019s and its Foundation donate more than $2.75 million to charities through these programs each year. For more information on Bob\u2019s charitable programs, visit <a href=\"https:\/\/bobscares.org\/\">Bob’s Cares<\/a>, and follow Bob\u2019s on Twitter @MyBobs, on <a href=\"https:\/\/www.facebook.com\/MyBobs\">Facebook<\/a>, and <a href=\"https:\/\/www.instagram.com\/mybobs\">Instagram<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today Bob\u2019s Discount Furniture announced a lively, new national brand campaign, \u201cAssemble the Bobs,\u201d to celebrate the company\u2019s growth and entry into new markets.<\/p>\n","protected":false},"author":3,"featured_media":5046,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[177],"tags":[178],"class_list":["post-5045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsroom","tag-newsroom"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bob\u2019s Discount Furniture Unveils \u201cAssemble the Bobs\u201d National Brand Campaign - 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