{"id":1145,"date":"2019-08-16T10:37:38","date_gmt":"2019-08-16T14:37:38","guid":{"rendered":"https:\/\/mybobs.wpengine.com\/?p=1145"},"modified":"2025-07-01T16:39:45","modified_gmt":"2025-07-01T20:39:45","slug":"bobs-in-the-news-fresh-ad-campaign-new-technology","status":"publish","type":"post","link":"https:\/\/www.mybobs.com\/blog\/bobs-in-the-news-fresh-ad-campaign-new-technology\/","title":{"rendered":"Bob\u2019s in the News: Fresh Ad Campaign & New Technology"},"content":{"rendered":"\n<p>I love seeing our name in the news because it means someone has recognized the incredible value and high quality we provide as well as the various ways in which we seek to give back to our community! Over the past several weeks, in particular, we\u2019ve been recognized for our take on retail marketing in the 21st century as well as our new advertising campaign. Read on to find out what the press has had to say about us recently! <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How Bob\u2019s Discount Furniture Avoided The Retail Apocalypse – Forbes<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/blog.mybobs.com\/delivery-information?utm_medium=content&utm_source=BobsBlog&utm_campaign=inthenews&utm_content=photo1\" target=\"_blank\" rel=\"noreferrer noopener\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"700\" src=\"https:\/\/mybobs.wpengine.com\/wp-content\/uploads\/2019\/08\/Delivery-1000x700.jpg\" alt=\"Enjoy hassle-free delivery with BOBtastic Delivery Experience | Bob's Discount Furniture\n\" class=\"wp-image-1146\" srcset=\"https:\/\/www.mybobs.com\/blog\/wp-content\/uploads\/2019\/08\/Delivery-1000x700.jpg 1000w, https:\/\/www.mybobs.com\/blog\/wp-content\/uploads\/2019\/08\/Delivery-1000x700-300x210.jpg 300w, https:\/\/www.mybobs.com\/blog\/wp-content\/uploads\/2019\/08\/Delivery-1000x700-768x538.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><figcaption>Enjoy hassle-free delivery with BOBtastic Delivery Experience.<\/figcaption><\/figure><\/div>\n\n\n\n<p>Millennials make 60 percent of their purchases online, which is just one indicator that we\u2019re truly living in the age of eCommerce. For retailers, knowing where to invest and taking an omnichannel approach to purchasing is the key to surviving the \u201cretail apocalypse.\u201d Many traditional retailers who refused to embrace these trends, such as former retail giant Sears, have since begun to die off. My company has stayed ahead of the curve with our approach to selling that allows our customers to make purchases on whichever device and from whatever location they prefer.<\/p>\n\n\n\n<p>We use new data-driven technology like our augmented reality app to sell our products. This technology allows consumers to gather research and visualize the furniture in their home before they purchase, which can be just as or even more helpful than simply seeing a sofa sitting in the store. 75 to 85 percent of Bob\u2019s customers use my eCommerce site to aid in their purchasing decisions, a statistic that stands as a true testament to our approach.<\/p>\n\n\n\n<p>READ MORE: <a href=\"https:\/\/www.forbes.com\/sites\/sap\/2019\/07\/15\/how-bobs-discount-furniture-avoided-the-retail-apocalypse\/#64c1351966c6?utm_medium=content&utm_source=BobsBlog&utm_campaign=inthenews&utm_content=articlehyperlink\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"How Bob\u2019s Discount Furniture Avoided the Retail Apocalypse (opens in a new tab)\">How Bob\u2019s Discount Furniture Avoided the Retail Apocalypse<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Bob\u2019s Discount Furniture Debuts its First Work from Barton F. Graf – Ad Age<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.youtube.com\/user\/mybobsvideo?utm_medium=content&utm_source=BobsBlog&utm_campaign=inthenews&utm_content=photo2\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"1000\" height=\"700\" src=\"https:\/\/mybobs.wpengine.com\/wp-content\/uploads\/2019\/08\/customer_in_focus.png\" alt=\"Bob's Discount campaign debuted on July 1 | Bob's Discount Furniture\" class=\"wp-image-1177\" srcset=\"https:\/\/www.mybobs.com\/blog\/wp-content\/uploads\/2019\/08\/customer_in_focus.png 1000w, https:\/\/www.mybobs.com\/blog\/wp-content\/uploads\/2019\/08\/customer_in_focus-300x210.png 300w, https:\/\/www.mybobs.com\/blog\/wp-content\/uploads\/2019\/08\/customer_in_focus-768x538.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><figcaption>Bob’s Discount campaign debuted on July 1<\/figcaption><\/figure>\n\n\n\n<p>On July 1, we debuted a brand-new advertising campaign as part of our first time working with Barton F. Graf. The campaign consists of a series of 30- and 15-second spots, radio ads, and swag\u2014but don\u2019t worry, I haven\u2019t gone anywhere! You can still see me, Little Bob, in our new ads. <\/p>\n\n\n\n<p>This new campaign aims to clarify our discounts, and it comes during a period of tremendous growth for our company, with 15 new locations having opened this year and another two stores set to open before the end of 2019. As our chief marketing officer Steve Nesle pointed out, this growth is largely tied to our ability to maximize our supply chain. <\/p>\n\n\n\n<p>\u201dThe idea was to change the meaning of the word \u2018discount\u2019 in our name to tell more of the truth behind the brand,\u201d said Nesle.<\/p>\n\n\n\n<p>READ MORE: <a href=\"https:\/\/adage.com\/article\/cmo-strategy\/bobs-discount-furniture-debuts-its-first-work-barton-f-graf\/2180026?utm_medium=content&utm_source=BobsBlog&utm_campaign=inthenews&utm_content=adagearticlehyperlink\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Bob\u2019s Discount Furniture Debuts its first work from Barton F.\u00a0 Graf (opens in a new tab)\">Bob\u2019s Discount Furniture Debuts its first work from Barton F.\u00a0 Graf<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Bob\u2019s Discount dispels \u2018discount misperception\u2019 in new ad campaign – Furniture Today<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/www.youtube.com\/watch?v=ES9jORdz8Fg?utm_medium=content&utm_source=BobsBlog&utm_campaign=inthenews&utm_content=photo3\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"1000\" height=\"700\" src=\"https:\/\/mybobs.wpengine.com\/wp-content\/uploads\/2019\/08\/joking.png\" alt=\"Bob's Discount is no joking matter | Bob's Discount Furniture\" class=\"wp-image-1178\" srcset=\"https:\/\/www.mybobs.com\/blog\/wp-content\/uploads\/2019\/08\/joking.png 1000w, https:\/\/www.mybobs.com\/blog\/wp-content\/uploads\/2019\/08\/joking-300x210.png 300w, https:\/\/www.mybobs.com\/blog\/wp-content\/uploads\/2019\/08\/joking-768x538.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><figcaption>It’s not discount furniture, it’s Bob’s Discount on furniture, mattresses and pretty much anything for your home. <\/figcaption><\/figure><\/div>\n\n\n\n<p>For even more insight into and details about our new ad campaign, check out this article from Furniture Today that delves into the common misperceptions about what we mean when we say \u201cdiscount.\u201d While many people think that means we sell cheap alternatives to the furniture sold by our competitors, that simply isn\u2019t the case.<\/p>\n\n\n\n<p>As Nesle puts it, \u201cWe don\u2019t sell discount furniture. We offer Bob\u2019s discount on furniture. \u2018Bob\u2019s discount\u2019 is an elegant articulation of all the work that goes on behind the scenes to engineer our values.\u201d <\/p>\n\n\n\n<p>In addition, this campaign places an emphasis on our fantastic supply chain and buyers, all of whom combine to provide our customers with unparalleled customer service and value.<\/p>\n\n\n\n<p>READ MORE: <a href=\"https:\/\/www.furnituretoday.com\/furniture-retailing\/bobs-discount-repositions-brand-in-new-ad-campaign\/?utm_medium=content&utm_source=BobsBlog&utm_campaign=inthenews&utm_content=furnituretodayhyperlink\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Bob\u2019s Discount dispels \u2018discount misperception\u2019 in new ad campaign (opens in a new tab)\">Bob\u2019s Discount dispels \u2018discount misperception\u2019 in new ad campaign<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I love seeing our name in the news because it means someone has recognized the incredible value and high quality we provide as well as the various ways in which we seek to give back to our community! Over the past several weeks, in particular, we\u2019ve been recognized for our take on retail marketing in […]<\/p>\n","protected":false},"author":7,"featured_media":1177,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1145","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bob\u2019s in the News: Fresh Ad Campaign & New Technology | Bob's Blog<\/title>\n<meta name=\"description\" content=\"Bob's Discount Furniture has been recognized for our take on retail marketing in the 21st century as well as our new advertising campaign. 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