Bob's Hosts 'Keep our Children Safe and Warm Day' at All 31 Store Locations to Benefit the Pajama Program.

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BOB’S DISCOUNT FURNITURE INVITES FAMILIES TO COZY UP TO NICKELODEON© STARS DURING EVENT TO BENEFIT CHILDREN IN NEED. DONATIONS MADE TO THE PAJAMA PROGRAM.

Bob's Discount Furniture, the 2008 Furniture Retailer of the Year with 31 stores throughout New England and New York, today announced it is teaming up with national nonprofit the Pajama Program for Keep our Children Safe and Warm Day on Saturday, February 28, 2009.  As a part of the Bob’s Discount Furniture ongoing Random Acts of Kindness outreach program, the retailer is hosting festivities at each one of its locations.  Store visitors will have an opportunity to meet various Nickelodeon© characters and help children in need through donations to the Pajama Program.

During Keep our Children Safe and Warm Day, people are encouraged to drop off new pajamas and new books at their local Bob's Discount Furniture store.   Along with their donations, families should come armed with a camera, because with each donation participants will have an opportunity to meet a famous Nickelodeon© TV character.  The Pajama Program is looking for donations that are appropriate for infants and children up to 17 years old.  Together, Bob’s Discount Furniture and the Pajama Program will provide the donated items to children in need throughout the country.

Whether it is Dora the Explorer™ or Tommy™ or Chuckie™ from Rugrats™, attendees can find out which Nickelodeon© character will be at their neighborhood Bob’s Discount Furniture location by clicking here.  Characters will be in store from 10:00 am to 1:00 pm.   Bob’s Discount Furniture TV personalities Bob Kaufman and Cathy Poulin will also be making in-store appearances that day with Bob visiting the South Attleboro and Bellingham, MA stores, and Cathy at the Stoughton and Dedham, MA stores.

“We’re excited to bring this program to the communities that Bob’s Discount Furniture calls home and create awareness for an extremely worthy cause such as the Pajama Program,” said Cathy Poulin, Bob's Discount Furniture TV personality. “This is a fantastic opportunity to celebrate the magic of giving with the young people in our lives, all while having a lot of fun with some of today’s most popular cable TV characters like SpongeBob SquarePants™, Jimmy Neutron™ , and Uniqua™ and Pablo™ from The Backyardigans!™”

The Pajama Program provides new pajamas and new books to needy children in the United States, many who are waiting and hoping to be adopted. The program started with personal contributions and has now grown nationwide, donating over 310,000 pairs of warm pajamas to date. The organization's overall mission is to provide a loving environment for children who have lived through a great deal of hurt in their young lives and to give them hope for a better tomorrow.  For more information, visit www.pajamaprogram.org.

"Today there are more than 500,000 children waiting and hoping to be adopted in this country and the Pajama Program is dedicated to helping these young people who may not know the comforts of a mother or father to tuck them into a cozy bed and read them a bedtime story each night," said Genevieve Piturro, founder and executive director, Pajama Program.   “We’re truly grateful to Bob’s Discount Furniture for their support of this cause and are excited to be participating in this important, yet fun event focused on the significance of giving back.”

About Bob's Discount Furniture
Named the 2008 Furniture Retailer of the Year with 31 stores located throughout Connecticut, Massachusetts, Maine, New Jersey, New Hampshire, New York and Rhode Island, Bob's Discount Furniture has built strong brand awareness and customer loyalty through its unique shopping environment, customer service commitment and everyday low prices. First-time visitors are pleasantly surprised by the comfortable atmosphere and vast selection of quality furniture that surpasses their "discount" expectations. As a part of the overall shopping experience, many of the locations have complimentary cafés featuring gourmet coffee, fresh baked cookies and candy, while other locations offer home theater and video arcade entertainment. Known for their unique style of television and radio advertising, Bob Kaufman, president, and Cathy Poulin, public relations director, have been inviting customers for more than a decade to visit their nearest Bob's Discount Furniture store. For more information, visit www.mybobs.com.

About Bob's Discount Furniture Charitable Foundation
Through the Bob's Discount Furniture Charitable Foundation and its many charitable contributions and sponsorships, Bob Kaufman, Cathy Poulin and all of Bob's Discount Furniture employees support hundreds of nonprofit organizations. Among the many supported charities are Nutmeg Big Brothers Big Sisters, American Cancer Society, March of Dimes, Salvation Army, Marshall House Youth and Family Emergency Shelter, National Conference for Community Justice, American Red Cross and Connecticut Children's Medical Center. In March 2006, Poulin participated in the "Dance for a Cause" competition in Hartford, CT to raise money and awareness for the National Pajama Program and Lil' Iguana's Children's Safety Foundation. Poulin was also awarded Woman of the Year for 2006 by the Leukemia and Lymphoma Society. In April 2008, Kaufman was presented with the prestigious 2008 Biomedical Achievement Award from the American Red Cross as the "Bob Squad" was recognized for collecting over 20,000 units of blood during its 11 years of promoting blood drives. Other recipient organizations include Have a Heart Children's Cancer Society, New York; Open Pantry Community Services, Massachusetts; J. Arthur Trudeau Memorial Center, Rhode Island; Family Intervention Services, New Jersey; Manchester Partners in Health, New Hampshire; and the Opportunity Farm, Maine. For more information about the foundation and Bob's Discount Furniture, visit www.mybobs.com/charity.

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